Behind Adamthwaites
Wines By Fuchsia
So what does your business actually do?
We supply wine as well as services to everyone:
1. Wine at home - online
flexible Wine Subscription Boxes
sustainable packaging
UK-wide tracked delivery
tasting notes & gift card/box
crafty wine accessories
electric delivery van
2. Wine in the bar - supply on/off-trade
(recommend us and we’ll send you a thank you gift)
award-winning local independent business
over 150 exclusive quality wines from 15 countries
competitive annual prices reliably guaranteed
fast flexible personal next day delivery
supportive staff training & customer tastings
WSET-qualified & professional menu creation
inclusive eco-wines with vegan, vegetarian, organic, mini to magnum, no & low options
3. Wine for weddings & events & education
we host bespoke Wine Tastings for private parties, public & corporate events
unique Bar Hire packages with our Bubble Box, our beautifully renovated vintage horsebox wine bar
tailored Drinks Packages for Weddings and Events with free consultations
Our Story so far …
Our Founder and CEO Fuchsia is passionate about the world of wine and wants to make it more Accessible and Welcoming to everyone! We love wine, we love people and we love bringing them together.
It all began back in 2015, working across the industry in London & Europe with numerous independent shops, bars, Michelin Star restaurants, Masters of Wine & Sommeliers, gaining valuable industry experience and knowledge studying WSET (Wine & Spirit Education Trust) qualifications. Fuchsia has visited vineyards, wineries & winemakers all over the world, then in 2021 as the Pandemic was causing redundancies, she decided to start her own wine business, bringing all of her industry expertise home to the Midlands. So Adega Wine Cellar was born! Currently offering you over 100 different wines from 15 countries (Argentina, Australia, Austria, Bulgaria, Chile, England, France, Germany, India, Italy, New Zealand, Portugal, South Africa, Spain and USA) including vegan, vegetarian, organic, eco-friendly, mini to magnum sizes, no & low alcohol options. All delivered to your front door in plastic-free, biodegradable, sustainable packaging.
Since then we have been featured on BBC Radio several times in addition to being crowned Harper’s Wine & Spirit Leadership Champion in their 2022 Top 30 Under 30 List. We are also proud to hold the position of Vice-Chair on the MWSA Council (Midlands Wine & Spirit Association) affiliated with the WSTA (Wine & Spirit Trade Association) and supporting The Drinks Trust charity.
In 2024 we rebranded (as a nod to our heritage) to Adamthwaites Wines By Fuchsia! We also launched some new products such as our flexible wine subscription boxes that put you in control and are tailored to suit your lifestyle. As well as renovating our vintage horsebox into a mobile wine bar that’s available to hire for Weddings & Events, so keep an eye out on the roads for our Bubble Box.
Our Company Vision
We've created our unique business model so that we can go above & beyond all of your wine-related needs, all in one place. By expanding the traditional wine business model that only had one area of expertise, we developed our multilingual and multifaceted company that has a bigger market reach to more customers.
We’re also proud to champion positive change in our industry, as we are 100% POC female-owned, and keen to collaborate with other small, local businesses to empower each other & support local communities. We also choose to work in a sustainable, innovative, inclusive and environmentally-friendly way as much as we can: we stock a range of ‘Eco-wines’, the inside of your wine box is biodegradable, the outside recyclable, the tape sustainable and we have invested in the planet with our own electric delivery van.
In the coming years, we aspire to build a Midlands-based wine empire, that controls its own warehouse, has its own fleet of electric delivery vans, and hires a team of local people who want to learn more about wine, share/spread this passion and join us in growing our company. In addition to founding the Midlands' first Women In Wine organisation to develop local talent and support a local network.
Our Company Values
We strive to embody the following values in every aspect of our business because we love good wine, we love good company & we love bringing them together!
Welcoming & Innovative (making wine approachable not intimidating to escape the stereotype of wine being snobbish & boring)
Passionate about Quality (wines & services)
Inclusive, Diverse & Sustainable (for the planet & accessible for everyone, with a range wines & budgets)
Authentic, Honest & Kind (ally for all, activist championing positive change, we’re proud to be a POC female-owned business)
What People Are Saying
“Since my cancer diagnosis, I have given up alcohol. I miss having a glass of wine in the evening, so I turned to non-alcoholic wine. It was difficult to find one I enjoyed. Luckily [Adamthwaites Wines By Fuchsia] stock my favourite. It was really easy to place my order, which was delivered very quickly, in extremely good packaging, therefore no breakages. I will definitely order again”
— Trustpilot - Sheenagh (Rated 5 out of 5 stars in Feb 2024)
“This company is amazing. Fantastic customer service. Delicious wines and good to support an independent company rather than a supermarket. Will definitely order again. Highly recommended.”
— Trustpilot - Jenny Wilson (Rated 5 out of 5 stars in Dec 2023)
“An excellent wine tasting with Fuchsia, [she's] a very personable and exceptionally knowledgeable presenter. Her chosen wines offered us the opportunity to taste wines we would probably never have come across and she was able to talk about them interestingly. The best wine tasting we’ve had at Grand Union for a long time.”
— Trustpilot - C. Luker (Rated 5 out of 5 stars in June 2023)
“Fabulous fine wine and service from the outset. With guidance notes about the wine and eco-friendly packaging and delivery. Top notch 🍷”
— Google Reviews - Maxine Dickens (Rated 5 out of 5 stars in Nov 2023)
“Wide selection of wines, quick delivery and overall great. I wanted to gift wines to my family for Christmas, so with the help of [Fuchsia] they chose the bottles to best suit what they liked. Highly recommend.”
— Trustpilot - Mary (Rated 5 out of 5 stars in Jan 2023)
“Extremely friendly and knowledgeable about wine. I was able to easily order from their website and my shipped out SO fast! I also loved I was able to get a tracking number for my packages. I will DEFINITELY be ordering from them again. Great prices, great people!”